Folklore – a valuable ingredient of motivating business events in Croatia!

folklor - vrijedan sastojak za poticanje poslovnih evenata u Hrvatskoj

As the managing director of Coral Group DMC/EMC, I am often invited to all kinds of destination events, site inspections, presentations or simply networking events. These business events take place in all main meeting, incentive travel and team building destinations of Croatia – cities like Zagreb, Dubrovnik, Split and Zadar, the whole Kvarner and Istria regions and the island of Hvar.

During one of those events held recently in Zagreb at the “Croatian House”, a renovated peasant house from the late 19th century, I was impressed by something so traditional and sometimes undeservedly ignored at business events – the folklore.

I was introduced to the ETNOsphere project, organized by colleagues who wanted to promote the folklore tradition of the inland Croatia, along with entertaining traditional live music and delicious homemade specialties.

These traditional motifs were blended perfectly into the whole story – live folklore performance, while listening to local songs and tasting “grandma’s cuisine”. The menu was inspired by traditional meals – štrukli (cheese-pie with fresh cheese and sour cream), smoked ham and cheese from Zagorje region, chicken and veal, potatoes, salads and finally the fruit-strudels. Food was followed by a glass of excellent Croatian continental wine – I had one (or two?) glasses of Sauvignon Blanc from the town of Daruvar and some Pinot Gris from Zagorje.

The venue “Croatian House” in the heart of Zagreb Down Town was the perfect setting for such an event and it is easily accessible for all our meeting, incentive travel or other business events guests coming to Zagreb. And the national folklore shows the characteristics of the host country, its people, rhythm, songs and dance in a special work of art and definitely makes your business event memorable and each participant motivated.

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The project was co-financed by the European Union from the European Regional Development Fund



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Address: Coral Group d.o.o. Aleja pomoraca 15, 10 000 Zagreb,Croatia